Studying consumption and identity was the first assignment in Contemporary Consumers in Fashion, one of my subjects in this first semester of the MSc International Fashion Marketing at Heriot Watt University, here in Scotland. The way to develop it has been through an essay and an artifact (in my case a collage) with the 5 […]
Heidi Klum presented the last 7th September 2017 in New York Fashion Week her collection “Heidi & The City” for Esmara, a women’s brand from the German supermarket chain Lidl, and today, 18th, will come to sale.
Heidi Klum presentó el día 7 de septiembre en la New York Fashion Week su colección “Heidi & the City” para Esmara, la marca de ropa femenina de la cadena de supermercados alemana Lidl y que hoy día 18, saldrá a la venta.
There is only few weeks to come back to college (as a servant) soit is the best chance to buy new stationery (NEVER is too much) and of course, search for the perfect pal to keep your year at bay: an agenda 2017/18. There is no more excuses for not planning new projects and adventures!
If when United States sneezes we get pneumonia in Europe, it is better for us to understand how we buy if we want to survive what is coming down.
If a firm knows about collaborations is fashion is H&M. After join Colette, the world’s most famous concept store and the capsule collection of Zara Larsson, the Swedish giant has revealed what we all we waiting for a year: its 2017 collection.
Influencers’ phenomenon nowadays goes beyond the power of prescription and influence in the habits of consuption or to generate opinions and reactions that can elevate or sink brands overnight.
Finally came the glorious night that everybody, and specially Twitter, was waiting for: Eurovision 2017. Once again, #Eurovision returned to be global trending toppic and unleased the creativity not only of users, as usual, but also great brands worldwide known aslo let their tweetines go.
Not only in the exclusive restaurants are cooked the most striking fusions of the culinary art but also in the “kitchens” of the greatest brands peculiar mixtures are cooked and sometimes, couples presumably incompatible, create more than a emblematic capsule collection, lucrative and above everything, with viral potential to be remembered due to its success.
The answer is quite simple: they are everywhere. Despite they are very different accessories, physically and conceptually talking, both of them were created with the aim of shaking up the fashion market and became the trendiest backpack and handbag of the moment.