Heidi Klum presented the last 7th September 2017 in New York Fashion Week her collection “Heidi & The City” for Esmara, a women’s brand from the German supermarket chain Lidl, and today, 18th, will come to sale.
The fashion show took place in the ArtBean exhibition hall, unrecognisable after being transformed into a proper supermarket, shelfs with products all over the place and a catwalt turn into a conveyor belt included. A brilliant and original way to present a collection of a supermarket in the best of the scenarios possible, oh yes!
So proud of her collection, the model and (now) fashion designer said: “Lidl is know for making quality products at affordable prices and […] and with Heidi & The City “we want to pay tribute to big cities, especially New York, full of vitality, dynamism, energy, adventures and fun and transmit these values to the collection”. Lidl seeks to continue with its concept of smart fashion with prices from 4.99 GBP where consumers buy without any complex trends quiecly and easily without giving up the best quality and price.
Find out all the pieces from the tird Collaboration in Fashion, Heidi Klum x Lidl:
In the presentation of the collection, as it has seen in other fashion shows, such as Chromat, it was intended to challenge established canons of beauty and have models of all ages, races and sizes.
This collection, Heidi & The City, will be available from size 8 to 16 (from 36 to 44 in the European system) in more than 10,000 supermarkets located in 28 countries starting today, 18th September 2017.