Not only in the exclusive restaurants are cooked the most striking fusions of the culinary art but also in the “kitchens” of the greatest brands peculiar mixtures are cooked and sometimes, couples presumably incompatible, create more than a emblematic capsule collection, lucrative and above everything, with viral potential to be remembered due to its success.
One of the most surprising collaborations in recent months, after so many rumors and insinuations, has been between Louis Vuitton, one the most emblematic luxury accessory houses in History and Supreme, one of the most popular street brands among cool underground collectives.
Lawsuit and demands are left behind for unauthorised use of the famous monogram of the French house by Supreme back in 2000. Paris Fashion Week from past January during Autumn / Winter show was the perfect stage to present this “ode to the multiple styles”, the way its Louis Vuitton’s artistic director, Kim Jones, described the collection and sign the peace, at least for the moment with the american brand.
The collection Supreme x Louis Vuitton praises the cozy, cosmopolitan and multifaceted, able to catch the eye of the most heterogeneous audience and became obsessed-pieces of the street style.
In this such a varied collection key rings or purses are included and of course, its iconic piece was not missed: the classic monogram trunk, but this time versioning it in a red cherry and including Supreme’s logo. The price for this special edition and of course limited will be 68,500$, more than the double in comparison with traditional trunks of the brand. Although this collection was presented in January 2017, is not until 17th July of the same year when it is expected to be on sale in some limited LV stores and other temporary locations.
As Kim Jones explained, “you can nor conceive the concept of men’s fashion in New York without Supreme now because it is a massive global phenomenon”. In addition, he recognize as well “luxury brands are aware that they need to phagocyte urban fashion to survive”.
This is not the first nor the last collaboration which brings back audience and critics expectation, considering this attempt to merge past and present is one of the challenges faced by young designers in charge of centenarians brands. Although this collection is reserved for the most privileged pockets, it is an attempt to renew the French brand with this reinterpretation of the monogram and a clear effort to attract the attention of this new urban audience who flees from the same-old-conventional brands.